Recently I had an email offering to help our site’s SEO score.  No big thing in itself, but here’s the thing that made me laugh.  They were offering to help me raise the rank for the word “Wayne” from page 30 something in Google to page 1.  Why?  Why in the hell would I want THAT word to be picked up over all the other words on the site.  Words like scam, 419, blackmail, Skype, sextortion, refugee, romance, survivor and about 6 dozen other words that are much more important than my first name.  Where did they pull that word from?  Other than out their ass of course.