If we charged for what we did, would it make it more valuable?

Here’s something that really bugs us.  What we offer, we offer for free.  Free help, free advice.  Yet people still choose to ignore what we say.  Why?  Because it’s free?  Would the help we give be considered more valuable if we charged £100 for it?  Of course it wouldn’t be, but people seem to think that “free” means “worthless” and it annoys the hell out of us.  We go out of our way to give people advice based on our many years of experience about scams.  I’ve been doing this for 10 years.  Slaphappy has been doing this for 9 years.  And so on, and so forth.  What we offer is based on the experiences of dealing with thousands of scammers, yet people still choose to ignore it.  Would you prefer it if we put it behind a pay wall?  Would that make our experience worth more to you?  It would still be the same advice, but would having to pay for it make it any more valuable?  Of course not.  We give what we have for free because we feel that people who have potentially lost everything shouldn’t be expected to pay any more for the help they so desperately need.  If we charged, we’d still be giving the exact same advice.  Basic moral of this post, don’t look a gift horse in the mouth.  Sometimes the things we give people for free is worth the exact same as what others charge for.